More Park Guests = More Mall Customers
Pororo Aquapark sits atop CentralPlaza Bangna Shopping Complex (on the 6th floor) and offers more than 10,000 square meters of water park fun. Obviously, the hope when planning the renovation was that the water park would create its own revenue stream, and also boost attendance at the mall. From the Central Pattana Public Company Limited (CPN) 2015 Annual Report:
“The fully themed roof–top waterslide park on the sixth floor of CentralPlaza Bangna was relaunched after renovation to enhance safety and beauty. More amusement park equipment are added to attract larger customer bases, covering wider age groups of both Thai and foreign customers. The water–park launch will enhance CentralPlaza Bangna’s competitiveness, enabling it to attract more customers.”
So did it work? According to Pororo Aquapark Bangkok, “The visitor numbers were outstanding compared to the previous park before renovation.The new ride is also helping to attract a lot new customers and we are now increasing everyday in visitor numbers.” And every one of them has to go through the mall to get to the park.
ProSlide & CPN – A Perfect Partnership
Vision is a huge part of success, and CPN had the vision to marry a commercial mall with world-class differentiated attractions, driving their demographic to spend more on merchandise and to have fun at the same time. For renovations or additions to existing properties, it’s critical that parks and developers find a water ride designer who is innovative and a clear industry leader, with the ability to customize and personalize individual solutions for unique, tight, or otherwise challenging spaces.
“We picked ProSlide,” asserts Pororo Aquapark Bangkok, “because of your company expertise in water slides along with the best technology you have.” But it wasn’t only the legendary rides and our cutting-edge technology that sealed the deal. “Also, one of the major concerns is the cost–efficiency in the renovation budget.”
Vision, innovation, customization, cost-efficiency and expertise. Sounds like an ideal partnership.