Matt Klugman Director of Sales, Crown Reef Resort
The water park…allowed us to increase our nightly rate by an average of $30, and we haven’t seen the ceiling yet!
Higher Occupancy and Higher Rates Spell Success in Myrtle Beach.
“Our numbers keep growing, and we don’t know what the ceiling is!”
Myrtle Beach is a coastal city on the eastern seaboard of the United States in the state of South Carolina that attracts an estimated 18 million tourists each year. To accommodate all of these visitors the area has nearly 500 different hotels and resorts. So, how can a property differentiate itself from all of the others in the area?
For the owners of the Crown Reef Beach Resort, the answer was simple: build the largest resort-based water park along the infamous 60-mile stretch of beach known as the Grand Strand.