Market Research Specialist

Do you want to join a winning team and work in one of the coolest industries – waterparks and water rides, but don’t think you have the right experience? You may already have what it takes!

ProSlide designs and builds the world’s most innovative water rides. You know, the ones that you’ve enjoyed at parks owned by Canada’s Wonderland, Disney, Great Wolf Lodge, Six Flags and Kalahari; to name just a few. We’ve already won more than 80 industry awards — more than all other water ride manufacturers combined. (If there was an award for winning awards, we’d win it!) For our customers, this innovation means water rides that attract more guests, increase repeat visits and truly differentiate their parks.

 Market Research Specialist

ProSlide Technology is looking for an analytical and dynamic Market Research Specialist who thrives in a fast-paced, fluid environment!

The Market Research Specialist will play a key role in the research and analysis of our business market and industry. They will provide in-depth market research, insights and recommendations, resulting from efficient and effective aggregation of various types of market data across all products.

This role is ideal for someone who is: not afraid to roll up their sleeves to improve processes to get desired results, a strong communicator, and a critical thinker with the ability to translate complex information and results into recommendations.

YOUR CHALLENGE:

  • Conduct in-depth market research and analysis of total available market (TAM), industry trends, market drivers and the overall water park industry competitive landscape
  • Conduct product competitive analysis to identify industry competitors, product differentiators, competitors’ pricing models, value propositions and product positioning strategies.
  • Perform open source intelligence (OSINT) research on competitor’s organizational structures, their market strategies, capital structure and effectiveness in the marketplace.
  • Interpret, document and communicate industry trends, both short & long-term, that will have the potential to positively or negatively impact product offerings, service delivery and/or operations.
  • Work closely with Product Management to provide data and market facts to support business case development.
  • Support Sales & Product Management teams with market intelligence to enhance “Go to Market” strategies.
  • Working with Sales provide “deep account” management support
    • Decision-maker/influencer profiles and customer relationships in our industry,
    • Corporate decision making hierarchy
    • Customer decision making criteria and business procurement model.
  • Monitor press releases, trade magazines and commercial internet sites for industry news that may be relevant to ProSlide’s business endeavors and strategies.
  • Responsible for developing and maintaining research tools, methodologies and processes
  • Continually develop, enhance, remain current and leverage knowledge of the industry, this includes:
    • Keeping up to date with trends in the marketplace
    • Understanding demographics of the different geographical areas
    • Maintains ongoing relationships with key resource external/internal
    • Upholding strong knowledge of key industry indicators
  • Develop effective working relationships with Product Management Teams (PMT)
  • Prepares reports and presentations for Product Management Teams (PMT) and other internal stakeholders

WHAT YOU BRING TO THE ROLE:

  • Commerce Degree specializing in market research or an equivalent in Economics, Marketing or Social Sciences.
  • 7-10 years of relevant experience in a market research role
  • Strong working knowledge of research strategies, methodologies and reference sources
  • Ability to construct a meaningful story from the data to drive impact with PMTs and internal stakeholders
  • Strong background with research analytics and being able to identify real insight from data using analytical methods
  • Strong interpersonal skills and the ability to tailor presentations and conversations to different audiences
  • Excellent organizational skills and ability to prioritize and multi-task in a fast paced dynamic environment.

 

If you are interested in being considered for this career opportunity, please slide your resume over to us at careers@proslide.com!