Siam Park is one of the most successful water parks in the world. Trip Advisor’s #1 water park in 2014, 2015 and 2016 (read the full story). European Star’s Best Water Park award winner in 2015, where it is also one of the busiest with 850,000+ annual visitors.
How did they go from launch to best-in-the-world in just six years? According to Christoph Kiessling, General Manager:
Before breaking ground, Kiessling visited 75+ water parks to gather ideas. His travels to the Far East inspired the theme.
A key goal: to create an immersive environment, where guests could escape from their everyday lives. To do that, Kiessling needed Siam Park to blend in with its natural surroundings. “We don’t believe in ‘plastic fantastic’. In our park, the focus is on the environment and the theming.”
When it came to choosing the ride manufacturer, Kiessling needed an innovative partner who appreciated his unique location.
“Other suppliers came to the site, stood on our hill and told us to flatten it. ProSlide saw it as an opportunity”, says Kiessling. “We walked the site together and they set down chalk lines right in front of my eyes. They designed exactly where the curves and drops of the rides would go, based on my terrain.”
“When we design a park, we always think of the environment first. And that’s what we did for Siam Park,” says Rick Hunter, ProSlide President & CEO. “We looked at those first 13 rides, matched them with the ideal gradients and fall lines. Then custom-designed the rides to perform perfectly. We were able to achieve the look they wanted – and save money – by really using the natural topography.”
First Place Awards
A park like Siam – located on Tenerife, the crown jewel of the Canary Islands – drives 90% of its attendance from tourists. In a location with many distractions, they needed to be laser-focused on standing out.
2008’s Phase One opened to rave reviews. The speed and performance of the rides. The way they hugged the terrain. Their muted colors and dramatic theming. All combined to create a unique and spectacular experience.
2012’s Phase Two and Kiessling presented another challenge. “I wanted our guests to have a thrilling sensation, unlike anything they had ever experienced on a water ride,” he says.
The result: the ProSlide TORNADO® 24 / TornadoWAVE™ Hybrid. “We trusted ProSlide could deliver Kinnarree because we knew the performance of their existing slides.”
Siam also wanted to delight their youngest guests. “Kids were looking up at all the marvelous rides that they couldn’t get on because of height restrictions,” says Kiessling. That led to Sawasdee: kid-sized versions of their iconic, adult rides.
2015’s Phase Three: Siam Park needed an uphill coaster ride to round off their attractions mix. Only game-changing innovation would do.
“We didn’t want the old-style water propulsion coaster that the others were offering,” says Kiessling. “We were looking for something more entertaining, more thrilling. So we worked with ProSlide to come up with Singha.”
It’s no wonder Siam Park has earned Trip Advisor’s rating as the #1 water park in the world. With over 11,000 online reviews, it has clearly won the hearts and minds of water ride enthusiasts everywhere.
Water park owners from around the globe now travel to Tenerife to see some of the most exciting water rides in action and to learn from Christoph Kiessling’s experience.
In January 2016, Mariano Rajoy (Spain’s acting Prime Minister) presented Kiessling with the prestigious Plaque for Merit in Tourism, citing Siam Park’s contribution to the ‘enrichment of tourist attractions and leisure’.